About us
Outdoor shade
Conceived by Kris Van Puyvelde, founder and chief designer of Royal Botania, ANAMON redefines the very essence of outdoor shade.
Unveiled at Salone del Mobile to immediate acclaim, this revolutionary parasol didn't just catch eyes—it captivated imaginations.
Within days, it went viral, amassing millions of views across social media platforms, turning heads and sparking conversations.
Design icon
At first glance, ANAMON appears like a sculptural object—sleek, minimal, and perfectly balanced.
But activate its top-down opening mechanism and you'll witness a quiet spectacle: a fluid, elegant transformation that feels almost magical.
With a single movement, it blooms open like a flower. Closing it is just as mesmerizing—graceful and seamless, unlike anything the outdoor world has seen before.
By day, ANAMON offers generous, design-forward shade; by night, it radiates a soft, ambient glow from its integrated lighting—transforming your terrace into a warm and inviting haven.
More than a parasol, it is a design icon in the making.
No wonder it instantly won two Red Dot Design Awards: Best of Design and Innovative Design.
With its patent-pending technology, ANAMON marks a bold new chapter in outdoor elegance.
Meet our designer
Kris Van Puyvelde
Chief Executive Officer
Founder and chief visionary, Kris is dedicated to revolutionizing outdoor living. He actively participates in product development, marketing, and customer engagement.